The CEO is a woman

December 18, 2010

It’s a woman again for Pag-IBIG Fund and this time Atty. Darlene Marie B. Berberabe is the new Chief Executive Officer who hails from Batangas City vice Jaime A. Fabiana of Davao City. The first woman head was Zorayda Alonzo, the CEO who, during her time, checks on us if time warrants, while Joe was assigned in Cotabato to open the Branch Office there in the late 80s. Like a Mom, CEO Alonzo by then was concern of the family with Kim at 3 and I was preggy with Joe3 and Joe’s sick father (bed-ridden) left under my care at home. The transfer of work assignment was untimely “sana” with the family situation that time. But after about four years in the wartorn Cotabato the CEO surprised me on my birthday with his transfer to Davao City. The four long years were hard but the transfer was indeed a great relief. I will never forget Mrs. Alonzo in my life time and with a woman again i could only anticipate no less but the good and the best for the workers of Pag-BIG Fund and the members of the Fund … kasali ako dyan sa members. The men (leaders) were exceptionally good but there is something in women perhaps (because of the hand that rocks the cradle). I am not being biased, with this writer being a woman too.

I’ve heard of the new CEO from my hubby and his first meeting with her upclose was when he defended at the SM (senior management) a project for southern Mindanao. The meeting was good and the discussion was comprehensive, he said. The more that he was impressed during the corporate officers meeting where she stressed about strict adherence to government rules and policies and to stick to what is right. I am also impressed with this.

I’ve read about her in the papers and online and here are some interesting information (that were earlier reported) for a law professor appointed as PAGIBIG chief.

Atty. Darlene Berberabe is a professorial lecturer in the College of Law, UP Diliman.

She earned a Bachelor of Arts degree, summa cum laude and valedictorian from UP in 1989. She graduated salutatorian from the College of Law in 1999. She is an associate lawyer in Quisumbing Torres (Baker & Mckenzie) Law Office and was a professor in the Department of Philosophy, UP Diliman. In the College of Law, she is a professorial lecturer who teaches Legal Theory. Her MA thesis in 1995 was on the Divine Command Theory. She wrote “Retail Trade Liberalization” which was published in the Asia Pacific Legal Bulletin in 2000. She is described as a labor law specialist.

Prior to her appointment as Pag-IBIG chief, Berberabe was the head of the Corporate Legal Department of multinational company Procter & Gamble (P&G) Distributing (Phils.), Inc. She joined P&G in 2004. Before that she was a Labor Associate at the Quisumbing Torres (Baker & McKenzie International) Law Office from 2000 to 2004. An academician, Berberabe was also a Professor of Philosophy for 10 years at UP Diliman, the first female Philosophy Professor; and Professorial Lecturer of Labor Law, Legal Method and Legal Theory at the UP College of Law from 2002 to 2008.

The above data is so rich and tough but I think she’s one good person by heart. She even asked Joe about us and the children and when she was in Davao City, December 15 to lead the loyalty service awarding of employees from Southern Mindanao, Northern Mindanao and the Visayas Group she took time for foto opportunities not once but many times with the employees which she readily obliged herself.

I know there are more good things to come to HDMF (with credit of course to the former bosses), the office is my husband’s bread and butter even as we are equally proud to be part of that one big family now stronger at 30.

I am looking forward to my first interview with the woman who is the boss of my husband together with my Davao business reporters friends.

Photo courtesy of Eric Morales.


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